New feature on Podcast.com we just announced today – Corporate Channels – the release is below:

Podcast.com Launches Corporate Podcast Channels

PriceWaterhouseCoopers becomes first customer

Cambridge, MA, April 22, 2008 – Podcast.com, the premier podcast portal, announced today that Podcast.com now provides an opportunity for companies to get their own Corporate Podcast ChannelTM to provide businesses a way to aggregate the growing number of corporate podcasts that provide branding, awareness and educational experiences to customers and prospects of corporations. Additionally, the company announced its first Corporate Podcast Channel customer as PriceWaterhouseCoopers. The PWC Corporate Podcast Channel can be found at http://pwc.podcast.com.

A Corporate Channel is a dedicated channel on Podcast.com that allows businesses to leverage the built-in Podcast.com search engine optimization and gain access to the rapidly growing base of podcast consuming visitors to Podcast.com. Podcast.com Corporate Podcast Channels also provide companies with access to distribution of their content to hundreds of millions of Internet-connected devices including cell phones, portable Wifi devices and Internet radios. The combination is an unsurpassed “hyper-distribution” of the company’s content. Corporate Podcast Channels on Podcast.com also provide an opportunity to take many discreet corporate podcasts and provide one central aggregated portal to maximize company branding and educational efforts.

According to a recent study by Edison Media Research , audio podcasting usage continues to increase. Eighteen percent of Americans have listened to an audio podcast; up from 13 percent in 2007. Nine percent have listened to an audio podcast in the past month (an estimated 23 million people).

“The steady growth in the increase of the podcast audience presents a major opportunity for corporations to deliver their brand awareness and product messaging”, said Glenn Gaudet, Chief Marketing Officer of Treedia Labs. “Podcasting represents a growing powerful medium that corporations can leverage as both a communications vehicle and a lead generator.”

For more information on Podcast.com’s Corporate Podcast Channels, visit http://treedia.com/channels or call +1.617.401.2417.

About Podcast.com:
Podcast.com is the premier podcast portal that provides access to a growing list of over 57,000 curated and constantly updated podcasts representing more than a million episodes of audio and video content. Podcast.com’s unique value proposition to content consumers also presents an unsurpassed way for content providers to reach an audience that consumes podcasts via the Web, mobile phones, Internet radio and other Internet-connected devices. Visit us at http://podcast.com.

About Treedia Labs:
Treedia Labs is the leading developer of media aggregation and distribution platforms that provide feed management and distribution to any Internet connected device. The company’s core product, the Treedia Feed Management Platform™, powers a variety of downloadable media solutions including Podcast.com. Visit us at http://treedia.com.

Find all the details here >> PodCamp Boston 2

Find all the podcasts from the podcampers at Podcamp.Podcast.com

We are opening the doors for just a little while….come on by and take the new system for a spin – http://podcast.com/beta/

We are right in the thick of this – normalizing – optimizing – mobilizing – localizing – globalizing – monetizing the V.I.T.A.L RSS/OPML media (video/image/text/audio/link) for personal consumption via an open platform – the web of data – 3.0 – pretty cool.

Cool promo idea from the folks at PodCampAZ – Here it is…..

This one time at podcamp…

I know, Labor Day is suppost to be a day off, but I got this bug in my butt to get some promotions moving for PodCamp. So based on the suggestions on the Google Group, I busted out a new promotion. I need your help to make it successful. Here’s how it works:

• Make a 10 second (or less) video clip that falls in line with the phrase “This one time at PodCamp…” and can be closed up by the phrase “…it could happen”
• Upload it to the box account at: ThisOneTimeAtPodCamp.com
• Do it by October 1st

I’m so excited about the promo videos. I can’t wait to see them. Feel free to ask any questions if you have any right here.

Thanks!

We are working hard to launch and open the doors for late September at PNME Expo in Ontario California – drop us a line for invites – beta at podcast dot com or register at podcast dot com

The subdomain system for brands to build their own customized social multimedia networking podcast site to amplify podcasts is coming along – check out the progress here – demo.podcast.com – The great thing about generic term domain names is that when the subdomain is a brand name, your brand doesn’t get diluted by our domain name!

Kosso in SL at BlogHer 2007

What about Feedburner?

Online Media God

In New York City Ed Zander and Motorola rolled out their new line of industry defining mobile phones. The MOTO Z8 is truly a ‘media monster’ – we have been using a pre-release handset and demoing the Podcast.com service. The VC crowd here in Boston liked it very much. And I have to say so did we! Kosso now has it in Old Blighty.

Motorola’s press release is here.

In addition to Podcast.com coming pre-loaded our friends at Mote will include, in-box, a full-length film – “The Bourne Identity” from Universal Pictures – and applications from BSkyB and content from CNN. Also games from Electronic Arts’ will soon become available for download. So we are in good company.

My friend Kelly Warner, President of Kema was asking about podcasting and video podcasting last night – so rather than explaning we just did one….. in about 2 mins – Here it is – no prep – bad light – loud porch – but he’ll get the idea from this – The next one will be shot like a pro – Kema is worldwide, they have smart marketing people…;)

Kema Podcast.mov

In an article on MediaPost by Wendy Davis she reports that “Nielsen/NetRatings research is showing more than 9.2 million Web users, or 6.6 percent of U.S. adult Web users, have downloaded an audio podcast in the last 30 days, compared to 6.7 million users (4.8 percent) who published blogs in that time.”

mmmmm…..curious comparison – as my Gramother would say to me “What does that have to do with the price of tea in China?” Apples and oranges I would say.

Nielson goes on……

“They also have reported that around 5.6 million online adults (4 percent) have downloaded a video podcast in the last 30 days”.”Podcast downloaders tend to be younger than the online population at large. Web users between the ages 18 and 24 are 72 percent more likely than the average Web user to listen to audio podcasts and 47 percent more likely to view video podcasts. Users older than 45 were less likely than average to listen or view podcasts.”
mmmm….alright that’s interesting stuff – this certainly adds credence to our thought that people are very comfortable with ‘unchunked’ content in any form and want to be their own ‘smart reconstructors’ and interact with media on their terms. – see the article here.

It’s a nice headline though…..remember these are the folks that brought you The Nielson Box…….what a way to arbritrate visual thought….not. Glad we are working on smarter applications here @ Podcast.com

I had breakfast last week with Jeff Pulver of VON fame – He’s launching a new conference in Boston this September >> http://www.videoonthenet.com/ <<<

We had a good conversation and certainly are simpatico on the Democratization of Media.

Best of luck to Jeff and the new conference – I’ll be going.

I ran into my buddy Jim as we were giving the new Ribcraft 6.5 a shakedown – with twin Honda 90′s DASH really ‘gets out of the hole’ – I tossed him my camera and he took a few shots off Bakers Island in Salem Sound

Jim also shot a video podcast – He was running The Mitigator side by side – click the Dash Run link >>> Dash Run.mov

Vloggercon is this weekend in San Francisco and we have added a lot more Video Podcast (vlog) feeds to the video podcast directory at podcast.com

Check them out at http://video.podcast.com

There will be plenty more to come as we evolve in this alpha phase as well as a better way to view the videos in your browser.

Also in honor of Vloggercon here is a quick video podcast from the North Woods of Maine

Falcon Lodge Liberty Media.mov

( in the Eric Rice mode