New feature on Podcast.com we just announced today - Corporate Channels - the release is below:
Podcast.com Launches Corporate Podcast Channels
PriceWaterhouseCoopers becomes first customer
Cambridge, MA, April 22, 2008 – Podcast.com, the premier podcast portal, announced today that Podcast.com now provides an opportunity for companies to get their own Corporate Podcast ChannelTM to provide businesses a way to aggregate the growing number of corporate podcasts that provide branding, awareness and educational experiences to customers and prospects of corporations. Additionally, the company announced its first Corporate Podcast Channel customer as PriceWaterhouseCoopers. The PWC Corporate Podcast Channel can be found at http://pwc.podcast.com.
A Corporate Channel is a dedicated channel on Podcast.com that allows businesses to leverage the built-in Podcast.com search engine optimization and gain access to the rapidly growing base of podcast consuming visitors to Podcast.com. Podcast.com Corporate Podcast Channels also provide companies with access to distribution of their content to hundreds of millions of Internet-connected devices including cell phones, portable Wifi devices and Internet radios. The combination is an unsurpassed “hyper-distribution” of the company’s content. Corporate Podcast Channels on Podcast.com also provide an opportunity to take many discreet corporate podcasts and provide one central aggregated portal to maximize company branding and educational efforts.
According to a recent study by Edison Media Research , audio podcasting usage continues to increase. Eighteen percent of Americans have listened to an audio podcast; up from 13 percent in 2007. Nine percent have listened to an audio podcast in the past month (an estimated 23 million people).
“The steady growth in the increase of the podcast audience presents a major opportunity for corporations to deliver their brand awareness and product messaging”, said Glenn Gaudet, Chief Marketing Officer of Treedia Labs. “Podcasting represents a growing powerful medium that corporations can leverage as both a communications vehicle and a lead generator.”
For more information on Podcast.com’s Corporate Podcast Channels, visit http://treedia.com/channels or call +1.617.401.2417.
About Podcast.com:
Podcast.com is the premier podcast portal that provides access to a growing list of over 57,000 curated and constantly updated podcasts representing more than a million episodes of audio and video content. Podcast.com’s unique value proposition to content consumers also presents an unsurpassed way for content providers to reach an audience that consumes podcasts via the Web, mobile phones, Internet radio and other Internet-connected devices. Visit us at http://podcast.com.
About Treedia Labs:
Treedia Labs is the leading developer of media aggregation and distribution platforms that provide feed management and distribution to any Internet connected device. The company’s core product, the Treedia Feed Management Platform™, powers a variety of downloadable media solutions including Podcast.com. Visit us at http://treedia.com.