In an article on MediaPost by Wendy Davis she reports that “Nielsen/NetRatings research is showing more than 9.2 million Web users, or 6.6 percent of U.S. adult Web users, have downloaded an audio podcast in the last 30 days, compared to 6.7 million users (4.8 percent) who published blogs in that time.”

mmmmm…..curious comparison – as my Gramother would say to me “What does that have to do with the price of tea in China?” Apples and oranges I would say.

Nielson goes on……

“They also have reported that around 5.6 million online adults (4 percent) have downloaded a video podcast in the last 30 days”.”Podcast downloaders tend to be younger than the online population at large. Web users between the ages 18 and 24 are 72 percent more likely than the average Web user to listen to audio podcasts and 47 percent more likely to view video podcasts. Users older than 45 were less likely than average to listen or view podcasts.”
mmmm….alright that’s interesting stuff – this certainly adds credence to our thought that people are very comfortable with ‘unchunked’ content in any form and want to be their own ‘smart reconstructors’ and interact with media on their terms. – see the article here.

It’s a nice headline though…..remember these are the folks that brought you The Nielson Box…….what a way to arbritrate visual thought….not. Glad we are working on smarter applications here @ Podcast.com